Scientific Customer Gardening stands for a systematic, data driven approach to constant growth at a strategic level; and sales success at an operational level. It comes into existence with the synchronization of CX (Customer Experience) and CRM (Customer Relationship Management) data. This leads to the integration of subjective and objective customer data – on the … Continue reading Cultivate your own growth algorithms bridging CX and CRM
We want to help local health teams face the tsunami Imagine that you live with 10 people on 12 m² without running water and shower. What a good breeding ground for all types of germs and viruses! As soon as the corona virus reaches the poor parts of the megacities of Mexico City, Sao Paulo, … Continue reading The virus is starting to hit the poor parts of the world
When we talk about "old times”, we are talking about an old view of things. Apparently, the Coronavirus is changing our perspective. In other words, it will change what we all consider valuable. The first thing we learned is that our biological DNA is just as vulnerable to virus attacks as our digital DNA. As … Continue reading Good bye old times! Welcome new values!
What is the probability that we are heading for a recession? Is this reason enough to take a new look at our business models and test them for recession security? To find out, here are some questions related to your customers: How will the recession change their perception of value?From the new point of view, … Continue reading Becoming recession proof – an exercise
On a business trip in Brazil, I woke up one day and saw on the display of my mobile phone a message from my hotel: ‘Good morning, this is SILVIE, your mobile messenger! Our philosophy is, the customer is the boss! Our guests work together with us and we react immediately. Try it. I will … Continue reading Customer knocks himself out! Is it Silvie’s fault?
In our ongoing work with customer data, we carry around a constantly growing mountain of data from the past. Because we use AI learning processes, the amount of data from which we can learn also increases. Because we can do it, we do it too, because we assume that more information means more knowledge. And … Continue reading The right forgetting
Let's say we sell a sports watch - an innovation because it's an anti-aging sports watch. Our users: We know that everyone wants to do something to stay younger than they actually are. Contributing to personal success is at the heart of our business model. But we do not know how to measure success. However, … Continue reading What is your anti-aging benchmark?
You need a sales person, but whatever you do, there is no sales person to hire. Sales people are a rare species. Even if you grow new ones today, you will have to wait 10 years until they are mature. What to do? The key to sales success is to understand the ‘why?’ of a … Continue reading How to do sales without a sales person? Install a feedback loop!
The purpose of a company is to create value for customers. That is the theory. In practice, every company creates value for its customers, but mostly not without destroying some of the created value over time. What counts in the end is the cocktail of joy and frustration. Is it too bitter? Is bitterness compensated … Continue reading Killer Touch Points eat the meal kit value
No, it is just two different views on the same thing. And, yes, because one is active and the other passive. However, does it really matter? Let’s look at Sales, for many companies the most customer focused department. Active sales means to convince customers that their expectations are met by ‘my’ feature set. But also to be ahead of … Continue reading Is sales the opposite of buying?
A friend lives alone and invited all his family as guests for his birthday. He ordered six meal kits for the night. Unfortunately, they arrived a day too late, when everybody had already left. Now he was stuck with six meal kits. He used the first one on Monday, when it finally arrived, and then … Continue reading The meal kit value chain