Cultivate your own growth algorithms bridging CX and CRM

Scientific Customer Gardening stands for a systematic, data driven approach to constant growth at a strategic level; and sales success at an operational level. It comes into existence with the synchronization of CX (Customer Experience) and CRM (Customer Relationship Management) data. This leads to the integration of subjective and objective customer data – on the … Continue reading Cultivate your own growth algorithms bridging CX and CRM

The management of cacophony

In customer gardening, customer communication is central for the ‘nutrients’ of ‘interaction quality’. However, how is that working if the supplier speaks with many tongs? If marketing speaks a different language than service? The situation gets even worse, when we imagine that an important part of communication is listening. How far does marketing see their … Continue reading The management of cacophony

What has shaped the face of the old decade?

Looking back to the old decade, what has shaped its face? Trying to paint a general picture, what comes up? My immediate association are the suppliers of the ever growing services that keep you connected and empowered. High Technology, but when it comes to customer communication, most of my service suppliers appear to be schizophrenic. … Continue reading What has shaped the face of the old decade?

Waiting list for the year 33,730

X-mas preparations in our customer gardening lab Gardening Assistant: “Why all these stupid baubles, candles, tinsels that I have to hang on the firs? If those stand for all the value, why not grow the trees completely decorated? I bet, you, the big gardening scientists, you just can't do it.” Data Scientist 1: “You will not believe it, but … Continue reading Waiting list for the year 33,730