Cultivate your own growth algorithms bridging CX and CRM

Scientific Customer Gardening is a systematic, data-driven approach to ensure constant growth at a strategic leveland sales success at an operational level It becomes relevant when CX (Customer Experience) and CRM (Customer Relationship Management) data are integrated. This aligns subjective and objective customer data, on the one side, and behavioural and perception-related data, on the … Continue reading Cultivate your own growth algorithms bridging CX and CRM

The virus is starting to hit the poor parts of the world

We want to help local healthcare teams to face the tsunami Imagine that you live with 10 people in a 12 m² space without running water and a shower. What a good breeding ground for all types of germs and viruses! As soon as the coronavirus reaches the poor parts of the megacities of Mexico … Continue reading The virus is starting to hit the poor parts of the world

How to do sales without a sales person? Install a feedback loop!

You need a sales person, but whatever you do, good sales people are a rare breed. Even if you find a potentially good one today, it might take 10 years before they are at their best. The key to successful sales is understanding the ‘why?’ in the purchasing decision. However, how can one get through … Continue reading How to do sales without a sales person? Install a feedback loop!

Is sales the opposite of buying?

No, it is just two different views of the same thing. And, yes, it is the opposite because one is active and the other passive. However, does it really matter? Let’s look at sales, which for many companies is the most customer focused department. Active sales means convincing customers that their expectations are met by ‘my’ feature set. But … Continue reading Is sales the opposite of buying?